With a diverse and dynamic career spanning 22 years in marketing, I have established myself as a seasoned Director of Marketing. My journey in marketing has been driven by a passion for creative storytelling and brand development, which began with a BFA in Film and Television from the Savannah College of Art and Design. I've had the privilege of traveling the world, crafting compelling brand stories and shaping consumer perceptions through award-winning ad campaigns, short films and commercials.
In my role as Director of Marketing, I draw on my extensive experience, including my time as a Creative Director at Benelli USA, where I was instrumental in developing branding concepts across all advertising mediums. Over the last decade, I've consistently created campaigns that significantly boosted consumer awareness and engagement. My experiences in the outdoor industry, particularly over the past 14 years, have honed my ability to manage and elevate brands across diverse categories, always with a focus on authenticity and connection with outdoor consumers. 
As a data-driven marketer, I emphasize optimizing the consumer's journey within the marketing funnel to ensure strategies align with business objectives. Known for maintaining high standards, I've consistently delivered some of the best marketing campaigns in the industry. My leadership involves transforming marketing departments, enhancing the quality of creative assets, and driving brand growth through targeted digital, social media and editorial initiatives.
Here's how I approach my role:

• Creative Storytelling: Developing unique and engaging advertising campaigns that resonate with consumers.

• Data-Driven Strategies: Utilizing analytics to refine and optimize the consumer's path to purchase.

• Brand Growth: Leading initiatives that improve brand perception and consumer engagement.

• Leadership and Mentorship: Empowering marketing teams to achieve excellence and innovation.

In my ongoing role as Director of Marketing, I am committed to leveraging my expertise to drive brand success and foster meaningful connections with consumers.